Hannibal Brown PR: Data Breakdown

data page

At Hannibal Brown, we conducted a survey to find out what influences which wine(s) people buy and how much they spend on a bottle of wine. With possible answers varying from occasion to age and £0-£4.99 to £20 and over, we wanted to find out more about Britain’s wine buying behaviour.

We asked 10,000 Brits to give us their insight and we’ve recorded the results below – segmented by gender, age bracket and location.

What influences which wine(s) you buy?

Topline results:

● Cost: 50.4%
● Occasion: 27.2%
● Origin: 20%
● Packaging/branding: 17.2%
● Age/vintage: 12%
● Organic: 7.2%
● Other: 5.6%

Males:

● Cost: 51.5%
● Occasion: 30.7%
● Origin: 25.7%
● Age/vintage: 14.9%
● Packaging/branding: 9.9%
● Organic: 4%
● Other: 3%

Females:

● Cost: 50%
● Occasion: 29.5%
● Packaging/branding: 27.3%
● Origin: 18.2%
● Organic: 10.2%
● Age/vintage: 8%
● Other: 8%

18-24s:

● Cost: 61%
● Occasion: 41.5%
● Packaging/branding: 29.3%
● Age/vintage: 19.5%
● Origin: 12.2%
● Other: 7.3%
● Organic: 4.9%

25-34s:

● Cost: 38.8%
● Occasion: 26.5%
● Packaging/branding: 22.4%
● Origin: 16.3%
● Organic: 10.2%
● Other: 8.2%
● Age/vintage: 6.1%

35-44s:

● Cost: 54%
● Origin: 32%
● Occasion: 30%
● Packaging/branding: 14%
● Age/vintage: 10%
● Organic: 4%
● Other: 2%

45-54s:

● Cost: 55%
● Occasion: 25%
● Origin: 20%
● Other: 10%
● Age/vintage: 5%
● Packaging/branding: 5%
● Organic: 5%

55-64s:

● Cost: 48.2%
● Origin: 42.9%
● Occasion: 25.1%
● Age/vintage: 14.3%
● Packaging/branding: 14.3%
● Organic: 3.5%
● Other: 1.8%

65+:

● Cost: 44.4%
● Occasion: 33.3%
● Origin: 33.3%
● Organic: 19.2%
● Age/vintage: 11.1%
● Packaging/branding: 11.1%
● Other: 3%

England:

● Cost: 48.7%
● Occasion: 31.1%
● Origin: 18.7%
● Packaging/branding: 16.6%
● Age/vintage: 13%
● Organic: 6.7%
● Other: 5.7%

Scotland:

● Cost: 58.1%
● Packaging/branding: 16.1%
● Origin: 16.1%
● Age/vintage: 12.9%
● Organic: 12.9%
● Occasion: 9.7%
● Other: 3.2%

Wales:

● Cost: 50%
● Occasion: 28.6%
● Packaging/branding: 28.6%
● Origin: 28.6%
● Age/vintage: 7.1%
● Organic: 7.1%
● Other: 7.1%

How much do you spend on a bottle of wine?

Topline results:

● £0-£4.99: 35.4%
● £5-£6.99: 29.9%
● £7-£9.99: 21.1%
● £10-£14.99: 7.5%
● £15-£19.99: 0.8%
● £20+: 5.3%

Males:

● £0-£4.99: 32.7%
● £5-£6.99: 27.1%
● £7-£9.99: 20.6%
● £10-£14.99: 9.3%
● £15-£19.99: 1.9%
● £20+: 8.4%

Females:

● £0-£4.99: 41.6%
● £5-£6.99: 27%
● £7-£9.99: 22.5%
● £10-£14.99: 4.5%
● £15-£19.99: 0.4%
● £20+: 4%

18-24s:

● £0-£4.99: 32.3%
● £5-£6.99: 27.9%
● £7-£9.99: 18.2%
● £10-£14.99: 8.8%
● £15-£19.99: 2%
● £20+: 10.8%

25-34s:

● £0-£4.99: 45.5%
● £5-£6.99: 22.6%
● £7-£9.99: 25%
● £10-£14.99: 0.5%
● £15-£19.99: 2.3%
● £20+: 4.1%

35-44s:

● £0-£4.99: 28.7%
● £5-£6.99: 30.9%
● £7-£9.99: 24.1%
● £10-£14.99: 8.3%
● £15-£19.99: 0.3%
● £20+: 7.7%

45-54s:

● £0-£4.99: 42.5%
● £5-£6.99: 29.5%
● £7-£9.99: 22.1%
● £10-£14.99: 4.5%
● £15-£19.99: 0.2%
● £20+: 1.2%

55-64s:

● £0-£4.99: 41.7%
● £5-£6.99: 16.7%
● £7-£9.99: 8.3%
● £10-£14.99: 25%
● £15-£19.99: 0.4%
● £20+: 7.9%

65+:

● £0-£4.99: 19.6%
● £5-£6.99: 46.8%
● £7-£9.99: 27.5%
● £10-£14.99: 2.5%
● £15-£19.99: 3.2%
● £20+: 0.4

England:

● £0-£4.99: 38.2%
● £5-£6.99: 25.5%
● £7-£9.99: 20.7%
● £10-£14.99: 8.4%
● £15-£19.99: 1.1%
● £20+: 6.1%

Scotland:

● £0-£4.99: 39.4%
● £5-£6.99: 26.2%
● £7-£9.99: 21.2%
● £10-£14.99: 3%
● £15-£19.99: 1.1%
● £20+: 9.1%

Wales:

● £0-£4.99: 11.1%
● £5-£6.99: 43.2%
● £7-£9.99: 21.9%
● £10-£14.99: 1.2%
● £15-£19.99: 0.4%
● £20+: 22.2%

Cheese and Wine Will Always Be in Style

Chesse and wine

Good food, good company and a fine bottle of wine are the key ingredients for a successful and sophisticated soiree. From dinner parties with friends to a corporate wine tasting party, an evening of fine food should always feature a cheeseboard – and it’s not hard to see why! Cheese and wine are a classic combination if you’re hunting down the finer pleasures in life.

Cheese and wine: the perfect pairing

The fermentation of both grapes and milk is part of the reason why cheese and wine complement one another so well. The bitter aftertaste of wine, produced by tannin during the fermentation, is balanced by the high protein and fat in cheese. The careful considerations to the texture, acidity, fat and tannin all contribute to the perfect pairing of complementary or contrasting cheeses and wines. Sounds delicious!

Cheese and wine tasting party

Cheese and wine will suit each other until the end of time. With different ages and tastes available, what other reason could you need to host a get together and sample the wide ranges of different cheeses and wines on offer? With DIY wine tasting kits, it couldn’t be easier to indulge in a new tipple – with reassurance that the flavours will complement one another. What could be more enjoyable than a merry evening of eating, drinking and entertainment?

The finer gifts in life

After years of buying gifts for the same person, it can become difficult to find new ways of showing your appreciation. Whether you’re looking for personalised Christmas gifts, bespoke birthday presents or a unique way to mark that special occasion, why not say it with wine? Or even better, with a classy combination of fine wine and cheeses with a luxurious hamper! Whether it’s a bottle of bubbly, a wine tasting kit or a cheese and wine set, personalised presents make memorable gifts for wine lovers.

With Father’s Day approaching, why not treat your Dad to a delicious cheese and wine gift set? You can personalise the bottle with a special message for your Dad, to show him how much he’s truly loved this Father’s Day!

‘Wine-d down’ and enjoy an evening of artisan wine and good company by allowing Hannibal Brown to take away the stress of organising a cheese and wine tasting. We endeavour to deliver an evening of exceptional wine, mouth-watering accompaniments and expert knowledge about all things ‘wine’.

Our services don’t stop there! Whether you’re looking for a treat for a wine connoisseur or a friend who enjoys the finer things in life, our bespoke personalised wine service offers up a range of ideal gifts for wine lovers – so indulge today!

It’s Time to Try Personalised Wine!

Grapes

Personalised wine can make the perfect personal or corporate gift, and here at Hannibal Brown, we love helping tailor our products to you. We’re also proud to say that we are completely unique when it comes to helping create your gift, as everything we do is designed in-house – from bottling it up to adding personalised wine bottle labels!

Our personalised wine bottles make the perfect present, and in today’s post, we’ll run through everything great about personalised wine gifts and why you’ll want to get involved!

Personalised wine labels

A picture paints a thousand words, and here at Hannibal Brown we try and do just that! You can make a bottle of wine extra special by adding a photo or a memory or loved one. Drink the delicious wine we provide – then keep the personalised wine bottle as a unique keepsake. We also think it’s the perfect gift for newlyweds – and have specialists to design the perfect bottle of personalised wedding wine!

We don’t compromise on taste

Buying personalised wines means you can invest in a unique personal gift that looks great and tastes delicious! We’re passionate about our organic wine – and we know you will be too. We have wine from all over the world – and our wide range means you can match the flavours and designs to your friends and family!

Think you are ready to give personalised wine or personalised promotional gifts a go? Our prices start from £15 a bottle (for a case of 12) with no minimum order! Or if you want to find out more about our wine specialists, check out our about us page!

Why Wine is Still the Wedding Tipple of Choice

 

whywine

Wine on your wedding day is just about as traditional as saying ‘I do’. Whether it’s a few bottles on each table or a glass for the toasts, the happy couple generally splash out on some fizz to keep their friends and family entertained. As a nation of wine lovers, a fruity tipple is as popular as ever in the wedding industry – and we’re telling you how the bride and groom can add a touch of personality to their wedding day with their wine choices.

Personalised wedding wine

Whether it’s funny wine labels to give your guests a giggle or bottles of personalised prosecco ideal for the toast, you can make your wedding all about you by adding a touch of individuality to your big day. Treating your guests to personalised wedding champagne is guaranteed to get the party started – and whether it’s a favour designed for your guests to take home or a bottle boasting a picture of the bride and groom, your wine choices are guaranteed to be a topic of conversation!

At Hannibal Brown, we love a wedding – and with our wide variety of personalised wedding wines and personalised champagnes, you can make your day one to remember!